Cheat Sheet For Personal Stylists, Fashion Bloggers & Media

Cheat Sheet For Personal Stylists, Fashion Bloggers & Media

Dear Personal Stylists & Fashion Writers, thank you for sharing our brand with your trusting clientele…


COMPANY CULTURE & VALUES:

For an overview on the Public Myth company culture and values, please refer to the ABOUT US page. You will be pleased to know that 100% of our garments are ethically-made in Vancouver, British Columbia, Canada (in a factory down the street from our HQ!)

– MINIMAL WASTE MANUFACTURING

– ENVIRONMENTALLY-FRIENDLY PACKAGING and OPERATIONS

– QUALITY SEWING/CONSTRUCTION/FABRIC  to ensure customers can feel good about investing in sustainability by building a wardrobe that will last for years and in-turn reduce textile waste in landfills, and prevent over-consumption.

– HEALTH, WELLNESS, FITNESS define the purpose of our collections. While many women appreciate the versatile athleisure component to our designs, we ultimately curate styles for women who love to move their bodies, and who want to feel comfortable and confident.

– NON-NEGOTIABLE STYLE  We want it all — investing in ethically-made slow-fashion should never sacrifice style.  The Public Myth aesthetic is recognized around the world by style-conscious women who appreciate flattering luxury fashions as much as they value responsible manufacturing.

NOTEWORTHY FABRICS & STYLES:

Read about our premium sustainable bamboo, organic cotton and active stretch fabrics HERE.
BLISSFUL BAMBOO BLEND

BAMBOO POCKET PANTS and BAMBOO POCKET LEGGINGS which are the Eco-friendly luxurious bamboo “cult classic” styles that launched Public Myth internationally. These are also perfect for capsule wardrobes.They can be worn for work, yoga, lounging, fitness and can even be dressed up.

ORGANIC COTTON /BAMBOO BLEND

We created three new styles with this soft, sustainable fabric that is milled in Montreal: the ORGANIC CARGO JOGGER which has a modern, tailored cut, the ORGANIC CROP HOODIE with raw edging and purposeful design details, and the RAGLAN 2.0 SWEATSHIRT which was brought back by popular demand.

MATTE BLACK

A luxury collection made in gorgeous fabric imported from Italy (If there ever was a black legging that is perfect for capsule wardrobes, the MATTE BLACK LEGGING is a day-to-night style that really can be dressed up with heels and a sweater, or worn for yoga and fitness.

INTENTIONAL DESIGN FEATURES


FUNCTIONAL, SECURE WAISTBANDS:  we perfected the form and function of our high-waisited bottoms through the use reinforced multi-layer fabric panels that offer comfort and staying power without digging in.
RAW HEM PANT STYLES:  our customers appreciate the ability to self-hem select, popular bamboo pant styles and tops.
SIGNATURE DETAILING:   at a glance our fashions exude simplicity, but take a closer look and you’ll see the intricate and darling little details that were crafted with intention. From raw-edge patch pocket styling to ergonomic thumbhole cuffs, It’s the little things that help our brand  raise the bar in luxury lifestyle wear.
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